2023
Teamwork: Wei Zhu, Yue Zhu, Xiaotong Qiu, Fangyuan Wang
Advisor: Xue Mao, China Academy of Art
Partner: Local black tea enterprise, Shaoxing, China
Award:
- Gold Award 🏆 in Zhejiang Rural Revitalization Competition, China
Contribution:
- Research, preliminary ideation and sketching
- Responsible for Unity ARfoundation development
- Blender AR effect simulation animation, Packaging Die Cut Template Design, Participate in proofing landing production process
Design Concept
VI system Design
Leveraging the brand’s heritage and positioning trends, we aim to cultivate a new tea culture in the digital age. Targeting young consumers, we focus on a tea experience that merges allure with a sense of technology, effectively embodying Shengzhou’s unique tea culture. Our preliminary research has led us to focus on the middle-tier consumer segment, defining clear product characteristics. Moving away from the garish and pandering ‘national trend’ colors, we’ve opted for a subdued and understated color palette. This shift not only imparts a sense of calm but also contributes to a cohesive brand atmosphere. Drawing inspiration from the ‘Bamboo Dew’ of the Southern Song Dynasty, we underscore the brand’s distinctiveness, utilizing minimalist graphic elements to boost the brand’s contemporary appeal. By anchoring our brand identity in the highly recognizable tea culture, we position it as a standout IP in the market.
Prototype
Packaging Die Cut Template Design
AR Development
Utilizing the advanced capabilities of AR Foundation, our latest augmented reality feature offers an immersive experience by bringing to life the process of tea-picking through engaging animations. By simply scanning the designated pattern on our product packaging, users are instantly transported to a captivating AR scenario. The AR Foundation framework, which supports both Android and iOS devices, provides a robust platform for developing this interactive experience. Once the packaging pattern is recognized by the user’s device camera, the AR Foundation leverages its image tracking functionality to overlay a dynamic tea-picking animation onto the real-world environment. This not only enhances the user’s engagement with the product but also provides an innovative way to educate and entertain, merging the physical and digital realms seamlessly. The experience is crafted to be intuitive, allowing users to explore the intricacies of tea cultivation through a vivid and interactive medium, all triggered by a simple scan of the product’s packaging.
Unity AR Foundation Prototype
AR empowers Shengzhou black tea intangible cultural heritage promotion
Derivative Products Design
